Are you buying “Natural” products? Better check the label.
What is “Natural”? We see it on labels in the grocery store, gas station, home improvement stores, and even the liquor store. And of course, we see it on products all over Amazon and the internet. Natural, All-Natural, 100% Natural, is there a difference? “Natural” has been added to labels for years now but what does this buzzword really mean?
According to the FDA’s (Federal Drug Administration) website they informally recognize: “…the term ‘natural’ to mean that nothing artificial or synthetic (including all color additives regardless of source) has been included in, or has been added to, a food that would not normally be expected to be in that food. However, this policy was not intended to address food production methods, such as the use of pesticides, nor did it explicitly address food processing or manufacturing methods, such as thermal technologies, pasteurization, or irradiation.” So when it comes to natural foods, you may be buying something that didn’t have anything artificial or synthetic added to it but it may still have something unnatural done to it.
Cosmetics, Personal Care & Household Items
The FDA also regulates cosmetics and personal care products. They don’t have a definition for “Natural” cosmetics or personal care products but require manufacturers to list the product’s ingredients on their label. If the fragrance and flavor ingredients in the cosmetic are a trade secret then they do not need to be listed individually on cosmetic labels and can simply be listed as “fragrance” or “flavor”. What about other “Natural” products? Household chemicals and air fresheners fall under the CPSC (Consumer Product Safety Commission). On their website, there is no mention of what they consider “Natural”.
This leads to the question: should we look up every ingredient on a label to see if it is artificial or “Natural”? If you really want to know if the product is truly natural then yes check the ingredients on the label. But when it comes to some industries, manufacturers don’t have to list the ingredients on their label so you may never know exactly what is in the product. What about the difference between Natural, All-Natural, and 100% Natural? Well, there really isn’t a difference, they all basically fall under the term “Natural”.
One more thing…
At Marigold & Ivy, we use natural ingredients in our products and they are listed on our labels.